Unified Performance Reporting

The true pulse of a consumer goods business lies in the "Planned vs. Actual." By integrating Salesforce with your ERP system, we provide a unified view of account performance that marries sales activity with actual financial results. This allows your team to report on product performance down to the individual retail store, providing the visibility needed to optimize trade spend and identify which retailers are driving the highest ROI for your brand.

Retail Excellence & Execution

Whether your focus is on high-level category management or "boots on the ground" store visits, we leverage the Consumer Goods Cloud data model to provide a 360-degree view of your retail footprint. For HQ teams, we build a framework to manage complex account hierarchies, product assortments, and trade strategy with precision. For organizations with a field component, we extend this data into mobile workflows for retail execution, enabling reps to track planogram compliance and inventory levels in real-time. This dual approach ensures that your corporate strategy is perfectly aligned with the reality of the individual retail shelf.

Transparent Partner Operations

Strong retail relationships are built on trust and easy access to information. We build Experience Cloud portals that act as a secure, branded window into your operations for your distributors and retail partners. Instead of manual check-ins, your partners gain 24/7 self-service access to view their order history, track real-time delivery status, and submit service requests for damaged goods or equipment. This level of transparency reduces the "communication tax" on your team and empowers your partners with the data they need to keep their shelves stocked.

Scalable Growth & Relationship Nurturing

Growth in the CG sector requires a dual focus: winning new accounts and deepening existing ones. We leverage Sales Cloud and Marketing Cloud to automate the lead-to-shelf journey. Whether it's nurturing independent retailers with personalized email journeys or giving account managers the tools to identify "white space" opportunities, our solutions ensure no revenue opportunity is left on the table.

Exceptional Service Delivery

Transform your customer support into a competitive advantage by providing retailers and distributors with rapid, high-touch assistance. We utilize Service Cloud to unify your communication channels so that issues regarding damaged goods, delivery delays, or billing discrepancies are resolved before they impact your shelf presence. This proactive service model strengthens your reputation as a reliable partner, ensuring that your brand remains the preferred choice for retailers.

Why West Cloud?

We don’t just implement software; we optimize your business model. With deep expertise in the unique challenges of the CG industry—from managing complex account hierarchies to integrating legacy back-office systems—West Cloud ensures your Salesforce investment drives measurable ROI, higher sell-through, and stronger retail partnerships.